CONSUMER PERCEPTION QUESTION: How does your salon clientele currently regard Australian beauty products? Has there been a shift in Australian consumer perception toward home-grown products over the past decade?
LEARNING: THIS IS THE YEAR OF AUSTRALIAN BEAUTY. AUSTRALIAN BEAUTY PRODUCTS HAVE ARRIVED ON THE INTERNATIONAL STAGE AND THEY’RE THANKFULLY BEING RECOGNISED LOCALLY FOR THEIR QUALITY, INGREDIENTS AND VALUE.
Nicola: “My business is based almost predominantly on Australian made and owned products. We’re big stockists of O Cosmedics as well as Ginger&Me. My business was not always based that way and I’m definitely finding since I’ve done that, the clients are embracing that, because they’re getting better support.