CONSUMER PERCEPTION QUESTION: How does your salon clientele currently regard Australian beauty products? Has there been a shift in Australian consumer perception toward home-grown products over the past decade?

LEARNING: THIS IS THE YEAR OF AUSTRALIAN BEAUTY. AUSTRALIAN BEAUTY PRODUCTS HAVE ARRIVED ON THE INTERNATIONAL STAGE AND THEY’RE THANKFULLY BEING RECOGNISED LOCALLY FOR THEIR QUALITY, INGREDIENTS AND VALUE.

Nicola: “My business is based almost predominantly on Australian made and owned products. We’re big stockists of O Cosmedics as well as Ginger&Me. My business was not always based that way and I’m definitely finding since I’ve done that, the clients are embracing that, because they’re getting better support.

professional beauty industry round table 10

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